Visual systems · Creative leadership
Hi, I’m Finni. I build the systems behind great product visuals: the standards, libraries, and tools that empower teams to ship high quality work without me standing in the room.
Meta, 2022–2026. Case studies are password protected. Request access
Meta · Facebook
Creating a new illustration system for Facebook, and ensuring viability in addition to scalability in production. This project was in close collaboration with Brand Design, spearheading illustration standardization, implementation guidance, stress testing, and rollout.
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Meta · Facebook
Governance for a design system hundreds of teams build on. Proposals got screened against a clear standard, the standard itself got consolidated, and the documentation got written so the rules hold without one person in the room. A team gets a standard that keeps working between reviews.
Read the case studyAn audit of the repository Meta’s family of apps pulls its visual assets from, and the process and tooling built to fix it.
Visual designer & project lead
2023
Meta · Facebook
New visual formats for creators, built as a library and a working model so product teams could ship without a visual designer in every room.
Visual systems & prototyping
2025
Facebook · Avatars
Where the story starts: one system, millions of different faces.
Visual designer
2020
Pocket Gems
The Complex Coloring shader at the core of Episode’s Limelight avatar body system, designed and implemented with engineering.
Lead Artist
2017
Gaia Online · Glu Mobile
Art direction in mobile and social gaming before Meta, at Glu Mobile and Gaia Online. Click here to view my earlier work on Behance.
Art Director · Lead Artist
2011–2017
Building visual systems, from game studios to Meta’s family of apps.
Fewer iconography sizes across Facebook after Blueprint alignment.
Lower development cost from Episode’s avatar coloring shader.
Modular avatar assets shipped in a nine-month cycle at Glu Mobile.
About Finni
My career path was not a straight line: research at UC San Diego, a decade leading art and UI/UX teams in games, then Facebook Avatars and Visual Systems at Meta. At every stop, the lessons I learned from my past experiences became valuable tools to understand new problems, and allowed me to bring a holistic perspective to any team. To me, knowing the context is everything. By first learning how something came to be, then we can build a system that fits.
01
I look for context in every scenario. The product, of course. Also the teams and pipelines around it. If something needs to scale, I build that into the foundation from the start.
02
People do their best work in spaces where they feel safe enough to really try. Much of my work is translation: helping people understand each other, and matching what each person is good at with what the work needs.
03
A maker and entrepreneur at heart, trained as a scientist. I like inventive fixes for complex problems, and I test them against how products actually ship.